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management Case Study Outline Biomed


STMG191-07 ZUCC INTRODUCTION TO MANAGEMENT

BIOMED CASE STUDY

Name:

Pauline

Student ID: 1234567 Tutorial: Stream 1

Introduction For this section you need to answer the questions on p. 23 of the Student Resource Manual. Biomed is a ?for profit?, ie. competitive, profit-oriented company. It manufactures pharmaceutical products. How does the organisation add value? What industry is the organisation in? What sector of the economy is the organisation in? Four facts summarising for the key reader key points from the case. The broad category of concepts for this case study is ?ethics and social responsibility?. Situational Analysis Environmental Analysis – STEPP Socio-cultural ? People?s increasingly negative attitude towards animal testing. This attitude results in the pressure on drug companies to produce products that are not tested on animals so the effects identified may be: “Drug companies may face greater product liability problems without such testing”, or “Drug companies may decide to focus on the more popular ?natural health items?.”

? Technolgical ? Due to the advancement of Internet technology increasingly more drugs, including prescription ones such as Viagra, are being sold all over the world thus opening up a new distribution channel for organisations in the pharmaceutical industry to sell their products.

? Economic ? ? Political / Legal ? ?

Physical / Natural ? ? Organisational Analysis - SWOT Strengths ? ? ? Weaknesses ? ? ? Opportunities ? ? ? Threats ? ? ? Problem Identification According to the Student Resource Manual, Biomed?s problems seem to include: potential financial loss if: (a) (b) (c) the threat of price capping occurs. the protest from animal rights activities results in plant damage or loss of customer loyalty. possible pollution is caused by the manufacturing plant resulting in law suit. The CEO may be considered to be a strength for Biomed because through his contacts within the scientific community he has the ability to attract top quality scientists.

If the above are the problem, you then need to explain the cause/s of these problems – see p. 31 of the Student Resource Manual. Make sure this section and the next section – the Concept Discussion – are strongly related. There should be a clear connection and flow from one section to the other.

Concept Discussion To write up this section of the report, refer to the Student Resource Manual, pps 32-34. You need to identify three specific concepts from the textbook: at least one ethics concept, and at least one social responsibility concept. In the SRM examples of specific concepts are given for the Biomed case study: approaches to social responsibility; factors influencing ethical behaviour, and social stakeholders. You do not have to use these concepts, you may feel that other concepts might apply such as: ethical leadership, social responsibility and the legal environment etc. Remember whatever concepts you write about, there must be clear evidence in the Biomed case study where the concept applies. You need to relate your chosen concept to a specific situation in the Biomed case study. Conclusion and Recommendations In this section of the report, you need to summarise the main points of your analysis. Identify areas for improvement in the organisation in the form of recommendations.

References

Schermerhorn, J. R. (2004). Core concepts of management. Hoboken, NJ: Wiley. Waikato Management School. (2007). 2007A Course outline and student resource manual (adapted).



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