9512.net
甜梦文库
当前位置:首页 >> 管理学 >>

Product and Service Design Case Study


PRODUCT AND SERVICE DESIGN
CASE: IKEA: DESIGN AND PRICING
GROUP 3
He Jing Wu Dan Wang Nan Wang Guan Lin

2012-11-5

1

IKEA Background
IKEA is an internationally known home furnishing retailer. It has grown rapidly

since it was founded in 1943. Today it is the world's largest furniture retailer.

To create a better everyday life for the many people supports this vision by offering a wide range of welldesigned, functional home furnishing products at prices so low that as many people as possible will be able to afford them.

2012-11-5

2

History

1920s 1940s-1950s 1960s-1970s 1980s 1990s 2000s

The IKEA story begins develops IKEA into a furniture retailer The IKEA concept starts to take shape expands dramatically into new markets grows even more Stores opened in Russia and Japan

1920S 1940s-1950s

1960s-1970s 1980S

1990S 2000S

2012-11-5

3

Products

1

workspace

3

bedroom

5

Children’s

2

Living room

4

kitchen

6

textile

2012-11-5

4

Developing a New Product

Pick a price

Choose a manufacturer

Design the product

Sell it

Ship it

2012-11-5

5

Competitive Priorities

Price strategy

Store display and market strategy

Product strategy Competitive Priorities

Valued added strategy

2012-11-5

6

Competitive Priorities
Product strategy
?Market positioning: Household products suppliers ?Product style ?Series widely

Price strategy Price strategy
?“low price” in design ?Continuous Creation to cut down cost ?Long-term relationship with certain suppliers ?Global production management and logistics system ?Flat and self-service package

Competitive Priorities
Store display and market strategy Store display and market strategy
?High Recognition degree in arrange and brand ?Symbol of lifestyle and culture

Valued added strategy
?Priority consideration of environmental problems ?High quality while environmental concern

?Experiential service

2012-11-5

7

Features of The Concept
? Positive teamwork for product development

? Mutual benefit cooperative relationship with suppliers

? Optimize distribution and logistics

? Personalized and considerate service

2012-11-5

8

Features of The Concept

Teamwork

Cooperative Relationship

Distribution and Logistics

Service

2012-11-5

9

Criteria for Location

IKEA Dalian
Address:
No.51, Haida South Street, Xigang District, Dalian

Map

Outdoor Scene
2012-11-5 10

Criteria for Location

2012-11-5

11

Summary and Question

2012-11-5

12



更多相关文章:
Product and Service Design Case Study_图文.ppt
Product and Service Design Case Study - PRODUCT AND SERVICE DESIGN CASE: IKEA: DESIGN AND PRICING...
生产运作管理之第三章Product and service Design_图文.ppt
生产运作管理之第三章Product and service Design_管理学_高等教育_教育专区。...ECONOMIC ANALYSIS OF PODUCT DEVELOPMENT PROJECTS Case study: ? Polaroid ...
...Research design and Case study_图文.pdf
W6_研究设计和案例分析 Research design and Case study_互联网_IT/计算机_专业...Product and Service De... 暂无评价 12页 免费 FELINE --- a case stud...
A Case Study of Service Design.pdf
A Case Study of Service Design_广告/传媒_人文社科_专业资料。A Case Study...03 - Service Design 暂无评价 69页 免费 Product and Service De... 暂无...
project case study 项目案例研究简报.doc
and service so that they can become happy and ...Product Design; 7. Test Marketing; 8. Market ...Children Students (study in primary and secondary ...
玛氏面试案例分析培训(Case interview)_图文.pdf
MARS CASE STUDY TRAINING The Case Interview Why ...What are the product’s differentiating attributes?...Design and Engineering Manufacturing Marketing Sales ...
SSRM_Ch06_研究设计之案例分析 Research design and Case study_....pdf
SSRM_Ch06_研究设计之案例分析 Research design and Case study_互联网_IT/...organization a country 人造物:技术,产品An artefact: technology, product ...
CASE STUDY for BCG.pdf
Case Study Guideline Markets and Livelihood Program...In a prospective case study design, the researcher...of producer What is/are her/his product? Who...
Loreal Case Study.pdf
Loreal Case Study_广告/传媒_人文社科_专业资料。L...product and mostly used by upper class and aged...Design”L’Oreal” with a smaller size in the ...
Marks and Spencer case study.doc
Marks and Spencer case study_管理学_高等教育_...design clothing and create its own new brand‘...products which are provided for its target ...
商务个案研究business case study.doc
商务个案研究business case study_教育学/心理学_...Junior V.P., Product Development, ABC Inc. ...and fully understand the concepts and material presented...
Unit9. Case Study_图文.ppt
Unit9. Case Study_IT认证_资格考试/认证_教育专区...customer problems, not a point-product sales ...design and coding time School of Software, Dalian...
Consulting Case Study 101- An Introduction to Frame....pdf
Consulting Case Study 101- An Introduction to Frameworks_自我管理与提升_求职...o Product/service offering Pros and cons of product/service Value chain ...
跨国公司巨力集团研究报告(案例研究casestudy).pdf
跨国公司巨力集团研究报告(案例研究casestudy)_企业...and it is not possible to produce one-for-all...(product)-equipment-solution(service), meaning ...
case study.pdf
case study_其它考试_资格考试/认证_教育专区。case...Liquidation.com’s full-service asset recovery ...products and condition types of assets No ...
玛氏面试案例分析培训(Case_interview)_图文.pdf
MARS CASE STUDY TRAINING The Case Interview Why ...Design and Engineering Manufacturing Marketing Sales ...European manufacture of confectionery products wants ...
UPS Case study_图文.ppt
Optimization They use a ten step process to analyze and design a unique ...the return product information, reducing costs while improving customer service...
case study.ppt
case study_英语学习_外语学习_教育专区。STRUGGLING ...poor service high user ratings,posiitiv e testimonies...product to break down and risk Kade being ...
Agile Supply Chain Zara case study analysis.pdf
Agile Supply Chain: Zara's case study analysis Galin Zhelyazkov Design, ...place, form and function of a product/service proposition (Cai-feng, 2009...
Operation Management--case study.pdf
Operation Management--case study_生产/经营管理_经管...design of the production strategy and structure.’...product or service. ’(Krajewski and Ritzman, ...
更多相关标签:

All rights reserved Powered by 甜梦文库 9512.net

copyright ©right 2010-2021。
甜梦文库内容来自网络,如有侵犯请联系客服。zhit325@126.com|网站地图